Three houses, one delivery

We started with the part that seemed simplest: buy dried fruit and nuts worth eating on their own, and sell them without the sugar coating. That meant apple-juice infused cranberries instead of candied ones, rare red walnuts instead of ordinary halves, and soft dried figs and apricots that still give when you press them.

Baking came next, because the festive season in Singapore runs on tins. Startz Tartz makes the things families expect on the table — pineapple tarts, Kueh Makmur, Golden Ball, Lucky Coin florentines — in small batches, alongside a few that are less expected.

Decorative Flora is the newest house, and the least edible. Scented candles and tealight sets, moulded and embossed, made to be looked at as much as lit.

What the three have in common

Everything here is counted out to be shared. The catalogue is full of numbers — 18 pieces, 40 pieces, four in a pack, two in a set, 250g and 500g — because almost nothing we make is bought for one person. That is why product pages show the options side by side with their prices: the real decision is usually how many, not which.

How we sell

Directly, in Singapore, with one cart across all three houses. Free delivery over S$50.00, self-collection always free, and payment through Stripe by card or PayNow. There is no account to create — you order, and you get an invoice and a tracking link by email.

What we will not claim

We do not publish ratings or reviews, because we do not collect them, and inventing them would be worse than having none. We do not list awards or certifications we have not earned. If you want to know how something tastes, the honest answer is the product description and a journal guide — or a message to us.

Allergens, plainly

Several products contain nuts, and everything edible is prepared in a kitchen that also handles nuts, dairy, gluten and soy. We cannot guarantee the absence of any allergen. If you have an allergy, contact us before ordering and we will check the specific item for you.